There I was, hanging on to the momentary pause before I answered the question.  The question posed by the small business niche marketing consultant Dominic Canterbury.

"Yes, this is what I want to do."

I have started my business in web design, graphic design and UI design originally.  Like most small business entrepreneurs, the initial excitement was huge.  But the lessons I've learned: enormous.

Without going into lengthy details of the lessons I've learned, there I was: after a few sessions with Dominic who presented the decision in front of me.  Yet another path was open in front of me and my answer to his question would be the first step to another journey as an entrepreneur.

"Alright, your homework is to start a blog TODAY.  Get a blogroll, start commenting on other blogs and start posting regarding this TOPIC."

What's my topic?

I am a user interface designer with a job title of "application developer".  My career path so far?  Graphic Designer -> Web Designer -> Web Developer.  What area is my expertise among a team of 4 developers?  User interface design.

What do I hate?  Applications that go sour.  That's right - I'm involved in one right now that one of my old co-workers developed.  I've seen too many of them and I'm sick of it.  When the initial phases of the application development goes wrong, there is little chance for the actual development to go right.  Sure the code is clean and the backend is normalized.  But the interaction that the users have with the application is just not good enough.

What is my aspiration and new direction in business? 

To help web entrepreneurs create successful web applications.  I'm not interested in plopping out user interfaces that are simply pretty.  I need to be involved in understanding the target audience, how they work, and THEN design the prototypes and user interfaces that turn the applications into a success.  There are masters of user experience that I will continue to follow in my blog roll.  This blog is mainly for developer turned web entrepreneurs who has not been exposed to user experience design and its powerful effects that it can make on web applications.